Sales Strategy: How to Build Yours
Everyone who has a company, a trade or offers some kind of service has – or should have – a sales strategy well…
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Latest articles
Sales Machine: Definitive Guide to Structuring Your Sales Machine
Attracting customers in a continuous flow is essential for a company to remain in the market, but growing a business’s sales is not…
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What are complex sales? Completely understand the concept
Have you ever thought about the process of selling a submarine? State-of-the-art technological systems? Of aerospace components? Or, bringing it closer to reality,…
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Downsell: understand what it is and see how to use the technique
High inflation and political uncertainties have made the economic scenario increasingly difficult, forcing companies to act with an extra dose of caution. Even…
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Unique value proposition: why is it important and why have one?
What makes your business different from the competition? If you answered a unique value proposition (Unique Selling Proposition), is a sign that you…
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Predictable revenue: how to get the most out of the methodology?
Are you related in any way to the business world and have never heard of predictable revenue? It’s time to change this scenario!…
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What is outbound marketing?
There are countless ways to define marketing and sales strategies, but in the end they come together in two large groups: the inbound…
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7 stages of the sales funnel: start with prospecting and end with loyalty
You’ve certainly heard of a sales funnel and know how important representation is for business. After all, it simply illustrates how a customer’s…
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Cold Call 2.0: discover the future of customer prospecting
Prospecting customers is a task that is part of the daily life of those who work with sales. There are several strategies to…
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