Sales Machine: Definitive Guide to Structuring Your Sales Machine

Attracting customers in a continuous flow is essential for a company to remain in the market, but growing a business’s sales is not a simple task. If you want to leverage your sales, maybe it’s time to learn what a sales machine is. The growth of a company depends on the joint work of different […]

What are complex sales? Completely understand the concept

Have you ever thought about the process of selling a submarine? State-of-the-art technological systems? Of aerospace components? Or, bringing it closer to reality, equipment for assembly of manufacturing plants of any kind? Right away, you realize that these are not the simplest of negotiations. And there is even a category for this type of sale: […]

Downsell: understand what it is and see how to use the technique


High inflation and political uncertainties have made the economic scenario increasingly difficult, forcing companies to act with an extra dose of caution. Even if every manager has the ultimate goal of seeing business growth, it is necessary to be confident at every step. And that often means investing less. Less money circulating means less business, […]

Unique value proposition: why is it important and why have one?

What makes your business different from the competition? If you answered a unique value proposition (Unique Selling Proposition), is a sign that you are on the right path! However, having a unique sales proposition and not offering a guarantee is not enough. After all, many companies can even bet on a PUV, but not generate […]

7 stages of the sales funnel: start with prospecting and end with loyalty

You’ve certainly heard of a sales funnel and know how important representation is for business. After all, it simply illustrates how a customer’s journey works, helping to develop strategies. There are numerous ways to present it, each with a more specific focus. And, in this article, we’re going to cover the 7 stages of the […]

Marketing Strategies: Definitive guide

Nowadays, there exist different types of marketing, as well as offline. It depends on your business you can prefer to use offline marketing or only using online marketing. By the way, here goes a spoiler: The ideal is to mix the two types in order to reach as many people as possible! If you’re not […]

What is call / What is calling? How to schedule a call?

O que é call

Do you know what a call is or, as some prefer, what is calling? With the advancement of technology, however, “making a call” has practically become synonymous with making a video call, a virtual meeting. The pandemic has turned broadcasts into something common and, in the business world, practically an obligation. First of all, let’s […]