Sales Strategy: How to Build Yours

estratégia de vendas

Everyone who has a company, a trade or offers some kind of service has – or should have – a sales strategy well defined. It is what, in the end, will serve as the basis for achieving what every entrepreneur wants: profit, which generates growth and gives the business a long life. More than an […]

Sales Machine: Definitive Guide to Structuring Your Sales Machine

Attracting customers in a continuous flow is essential for a company to remain in the market, but growing a business’s sales is not a simple task. If you want to leverage your sales, maybe it’s time to learn what a sales machine is. The growth of a company depends on the joint work of different […]

What are complex sales? Completely understand the concept

Have you ever thought about the process of selling a submarine? State-of-the-art technological systems? Of aerospace components? Or, bringing it closer to reality, equipment for assembly of manufacturing plants of any kind? Right away, you realize that these are not the simplest of negotiations. And there is even a category for this type of sale: […]

Downsell: understand what it is and see how to use the technique


High inflation and political uncertainties have made the economic scenario increasingly difficult, forcing companies to act with an extra dose of caution. Even if every manager has the ultimate goal of seeing business growth, it is necessary to be confident at every step. And that often means investing less. Less money circulating means less business, […]

Unique value proposition: why is it important and why have one?

What makes your business different from the competition? If you answered a unique value proposition (Unique Selling Proposition), is a sign that you are on the right path! However, having a unique sales proposition and not offering a guarantee is not enough. After all, many companies can even bet on a PUV, but not generate […]

Predictable revenue: how to get the most out of the methodology?

receita previsível

Are you related in any way to the business world and have never heard of predictable revenue? It’s time to change this scenario! Anyone who undertakes or manages a business knows how important it is to have financial control. In addition to cash flow and monthly expenses, being aware of how much the company will […]

What is outbound marketing?

Para que serve o outbound marketing - 6

There are countless ways to define marketing and sales strategies, but in the end they come together in two large groups: the inbound model and the outbound model. While inbound turns to learning and spontaneous searchby the leads, the outbound is active, does the opposite and goes in search of them. After all, what is […]

7 stages of the sales funnel: start with prospecting and end with loyalty

You’ve certainly heard of a sales funnel and know how important representation is for business. After all, it simply illustrates how a customer’s journey works, helping to develop strategies. There are numerous ways to present it, each with a more specific focus. And, in this article, we’re going to cover the 7 stages of the […]

Cold Call 2.0: discover the future of customer prospecting

Cold call 2.0

Prospecting customers is a task that is part of the daily life of those who work with sales. There are several strategies to get new leads and one of the best known is the cold call, that technique in which the seller or responsible for pre-sales reaches out to someone who may not even know […]

Marketing Strategies: Definitive guide

Nowadays, there exist different types of marketing, as well as offline. It depends on your business you can prefer to use offline marketing or only using online marketing. By the way, here goes a spoiler: The ideal is to mix the two types in order to reach as many people as possible! If you’re not […]