Systemic diagnosis
We examine market, value proposition, journey, people, management, technology and data.
About Protagnst
Senior commercial intelligence, applied at scale.
We turn knowledge, strategy and technology into B2B commercial operations that can execute, learn and evolve.
We do not start with a predefined solution. We identify where revenue is being lost and connect strategy, management, people, data, technology and AI to solve the right problem.
Our story
Born international. Shaped by real commercial challenges.
Protagnst grew from Intern Brazil, an initiative born from a cross-cultural entrepreneurship experience in China. The challenge of generating B2B opportunities led its founders to test, learn and develop their own commercial process.
During the pandemic, that knowledge became a new company. Prospecting remained an important capability, while the work expanded as clients brought challenges involving positioning, conversion, management, process, people, CRM, retention and international expansion.
Today, Protagnst is a B2B commercial performance partner, working from diagnosis through execution for companies of different sizes and markets.
Our thesis
Companies grow when their best intelligence no longer depends on a few people.
We capture how specialists analyze, prioritize, engage and decide. That expertise becomes processes, playbooks, metrics, operating rhythms, automation and AI agents the entire organization can use.
Applied strategy
Market choices, ICP, positioning and channels become an executable plan.
Practical execution
We implement, operate alongside teams, measure performance and improve the system.
AI with context
Technology multiplies capacity without replacing human judgment and accountability.
How we build capacity
One partner. Three ways to work.
Managed commercial operations
Teams and managed execution for demand generation, opportunity development and sales processes.
Consulting and strategy
Diagnosis, GTM, processes, CRM, RevOps, commercial intelligence and market entry.
Training and enablement
Consultative selling, prospecting, leadership, coaching, playbooks and team development.
People and technology
Automate what can be replicated. Preserve judgment where it matters.
Technology and AI organize information, identify signals, prepare outreach, analyze interactions and monitor performance. People remain accountable for strategy, context, negotiation, leadership, trust and results.
The goal is not more activity. It is better decisions throughout the entire commercial journey.
- 01Senior intelligence sets the standard.Experience guides criteria and decisions.
- 02Process makes knowledge repeatable.Expertise stops living in a few people’s heads.
- 03Management connects execution to results.Data, cadence and accountability improve the system.
- 04International capacity opens markets.Brazil, Latin America and global operations connected.
Turn commercial intelligence into growth capacity.
Start by identifying where your operation is losing revenue.
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