Strategy
Priorities connected to the business.
B2B commercial solution
B2B sales services to design, implement and operate your commercial system
Protagnst helps companies solve growth problems that involve strategy, demand generation, sales, technology and management. Our B2B sales services can be delivered through consulting, implementation, managed operations or training.
Execution
Processes that move beyond the plan.
Learning
Data that improves decisions.
The commercial context
This page organizes the main solutions and helps leaders find an appropriate starting point. Each service should link to a dedicated page explaining its scope, method, fit and frequently asked questions.
Companies that trust Protagnst
How we connect the work
A connected commercial system, not a collection of tactics.
Strategy, people, processes, data and technology move forward with clear criteria and a continuous improvement rhythm.
Start with the constraint, not the service label
Companies often arrive asking for an SDR team, a CRM implementation, better conversion or more…
Commercial strategy and growth
A structured review of market, offer, process, people, data, technology and performance. The diagnosis identifies…
B2B prospecting and demand generation
Design of account criteria, data, messages, sequences, channels, responsibilities, metrics and the handoff to sales.…
Sales outsourcing and commercial BPO
A managed operation for account research, outreach, qualification and handoff. The solution combines people, leadership,…
CRM, data, automation and RevOps
Diagnosis and design of processes, data, stages, fields, automation, integrations, reports and governance. Recommendations are…
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Start with the constraint, not the service label
Companies often arrive asking for an SDR team, a CRM implementation, better conversion or more prospecting. The request matters, but it may describe a symptom rather than the underlying problem.
A weak pipeline can begin with poor market priorities, unclear positioning, unreliable data, generic messaging or insufficient execution capacity. CRM issues may reflect a process without ownership. Training may fail when managers do not reinforce application.
Our services are connected because the commercial problems are connected. The initial assessment identifies the priority constraint, the capabilities already available and the delivery model the company can support.
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Commercial strategy and growth
Commercial diagnosis
A structured review of market, offer, process, people, data, technology and performance. The diagnosis identifies constraints, risks and priorities so leadership can decide what deserves investment first.
B2B sales consulting
Collaborative work with leaders and teams to improve commercial strategy, process and management. Topics may include ideal customer profile, value proposition, channels, pipeline, qualification, forecasting, targets and operating rhythms.
Go to market strategy
Definition of target markets, segments, offer, message, channels and entry model. We turn assumptions into a testable commercial plan with criteria for learning before scaling investment.
International expansion
Commercial consulting for entry into Brazil, Latin America or other markets. The work may include research, validation, message adaptation, account development and an initial managed operation.
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B2B prospecting and demand generation
B2B prospecting consulting
Design of account criteria, data, messages, sequences, channels, responsibilities, metrics and the handoff to sales. This model is suited to companies that will operate prospecting internally.
Qualified B2B lead list building
Account and contact research based on explicit commercial criteria, with enrichment, validation, deduplication and quality control. Qualified means aligned with agreed criteria, not guaranteed interest.
LinkedIn prospecting
Consulting and channel design involving account research, professional profiles, messages, routines and CRM integration. The operation respects platform policies and avoids unauthorized automation.
Email prospecting
Planning for infrastructure, data, segmentation, messaging, sequences, reply handling and deliverability. The channel can be implemented for the client's team or operated within a managed scope.
Phone prospecting and cold calling
Account lists, call hypotheses, scripts, training, call review, quality control and integration with multichannel sequences.
Artificial intelligence for prospecting
Diagnosis and implementation of use cases for research, prioritization, enrichment, drafting, quality assurance and analysis. Approved sources, human review and governance are part of the design.
Build a prospecting system04
Sales outsourcing and commercial BPO
SDR and BDR outsourcing
A managed operation for account research, outreach, qualification and handoff. The solution combines people, leadership, process, technology, metrics and continuous improvement.
Outsourced B2B prospecting
Dedicated or shared capacity to execute an outbound function. The scope may combine email, phone, LinkedIn and other channels appropriate to the market and relevant policies.
Dedicated SDR support
A professional or unit integrated with the client's process, with clear responsibilities, management, goals and quality criteria.
Closer and sales executive outsourcing
Support for later stages such as discovery, demonstration, proposal, negotiation and closing. Fit depends on technical complexity, deal value and the ability to transfer product knowledge.
Outsourced sales management
Leadership, operating rhythms, coaching, metrics and process improvement for internal or combined teams. The objective is to create management discipline, not simply monitor activities.
International sales operations
Market and account development in defined geographies, with adaptation to language, context and the sales process. This may be used before establishing a local team.
Assess a managed sales operation05
CRM, data, automation and RevOps
CRM consulting
Diagnosis and design of processes, data, stages, fields, automation, integrations, reports and governance. Recommendations are independent of any specific CRM vendor.
CRM implementation
Configuration or restructuring, planned migration, testing, documentation, training and go live support. The work starts with the process the CRM needs to represent.
Managed CRM operations
Ongoing administration, data quality, users, automation, reports and improvement. The agreement defines what Protagnst administers and what remains with the client.
RevOps consulting
Alignment of marketing, sales and customer success through shared processes, data, technology and governance. This helps reduce conflicting definitions and improve visibility across the revenue cycle.
Artificial intelligence for sales
Identification, pilot and implementation of artificial intelligence in commercial tasks and decisions. Use cases may cover research, CRM, management, conversations, forecasting and productivity, with controls proportionate to risk.
Improve CRM and revenue operations06
Sales process, management and conversion
Sales process design
Definition of stages, criteria, responsibilities, activities, information and indicators from account access through onboarding and expansion.
Sales playbook
Practical documentation of market, offer, buyers, messaging, process, questions, qualification, objections, tools and management. The playbook is designed to be used and updated.
Inside sales consulting
Design of remote and hybrid sales operations combining pre-sales, account executives, process, CRM, management and enablement.
Pipeline and forecast improvement
Review of opportunities, criteria, data, next steps, risks and forecasting routines. The work improves decision quality without presenting forecasts as certainty.
Customer success consulting
Design of onboarding, adoption, retention, expansion, metrics and alignment with sales. Scope reflects the customer experience and the economics of the business.
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Sales training and development
Consultative sales training
Development of discovery, value communication, meeting execution, proposals, negotiation and closing through practice and feedback.
SDR and BDR development
Account research, outreach, sequences, qualification, CRM records, handoff and workflow organization for pre-sales professionals.
Sales leadership training
Operating rhythms, metrics, coaching, pipeline management, decision making and people development.
Custom sales academy
A learning path created around the company's strategy, roles and challenges. It may combine instruction, practice, assessment and management follow-up.
Sales hiring and ramp-up
Support for role definition, selection criteria, onboarding and early development. The service reduces improvisation without guaranteeing individual performance.
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Four delivery models
Consulting
Best when the company has people to execute and needs diagnosis, expertise, facilitation and accountability.
Implementation
Appropriate when processes, data, systems, content and routines need to be built or configured with clear deliverables and acceptance criteria.
Managed operation
Used when Protagnst assumes recurring activities with a team, leadership, metrics and shared governance.
Training
Focused on developing skills and applying them in daily work. Training may support a larger project or operate as a specific engagement.
One project can combine these models. Clear architecture prevents consulting from being treated as execution and managed operations from running without client participation.
Request a scope recommendation09
Principles behind our work
The buyer comes before the funnel. Processes should help people make decisions, not merely move records between stages.
Technology expands capability when its role is clear. We do not automate a task simply because a feature is available.
Data must support action. More fields do not improve the operation when nobody knows how to interpret or maintain them.
People remain responsible for context, quality and trust. Artificial intelligence can support the work, but it does not remove judgment.
Commercial outcomes depend on market, offer, collaboration and execution. We do not guarantee meetings or revenue as an automatic result of a service.
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Build the capacity your next stage requires
Your company may need strategy, implementation, additional operating capacity or development of the internal team. The starting point is understanding which combination addresses the constraint without creating a structure that is difficult to sustain.
Discuss Protagnst servicesCompanies building with Protagnst
Results reflected in our clients’ own words.
Strategy, execution and knowledge transfer working together to build more consistent commercial operations.
“I am optimistic about the direct and indirect results of the consulting engagement. The meetings made it possible to present the product and opened the door to offer other solutions from the company. I recommend Protagnst to friends, family and companies that are not competitors.”
Ricardo CalheirosCEO · 2Solve
“We needed to improve our commercial results. Protagnst prepared us to communicate more assertively and manage commercial processes with greater confidence. I was especially happy because we reached our stretch goal for the year while it was still July.”
Aline FurtadoManaging partner · Motriz Evolução Executiva
“We had never had an active sales motion. The commercial department was reactive, and we always worked with clients who came to us. I tried everything and it did not work. Today I have a commercial team and do not have to manage the professionals myself. I am very pleased.”
Paullo AnayaFounder · Open Senses
FAQ
Frequently asked questions
Do we need to know exactly which service to buy?
No. The initial conversation can start with the problem. We assess the capabilities and delivery model that make sense.
Can we hire only one stage?
Yes. Scope may be focused or recurring, provided dependencies and responsibilities are clear.
Does Protagnst support companies outside Brazil?
Yes. We support international operations and market entry projects according to language, geography and required capacity.
Is Protagnst tied to a specific CRM?
No. Our CRM positioning is vendor neutral. We recommend and implement processes without building the offer around a platform partnership.
How is the investment defined?
Investment depends on scope, complexity, people involved, duration, tools and level of execution. External costs are separated when applicable.
Protagnst
Let’s build the next stage of your commercial operation.
Talk to Protagnst to identify priorities and design an executable path forward.