How LinkedIn prospecting generated 63 direct presentation requests in new markets
The program targeted outsourcing agencies and consumer brands across the Andean region and Caribbean, combining scale with segment-specific messaging.
Documented outcomes
01
The situation
The company wanted to accelerate pipeline across the Andean region and Caribbean. Outreach had to engage both outsourcing agencies and consumer brands, audiences with different reasons to buy.
A single message would reduce relevance. The program needed international scale without losing the context of each account type.
02
The approach
Protagnst organized LinkedIn flows by segment, region and company type. Outreach reflected the role each partner or brand could play in the trade marketing ecosystem.
The solution was positioned as complementary to other retail technologies, expanding conversation paths rather than relying on a single narrative.
03
The outcome
The campaign contacted 1,007 companies and generated 63 direct presentation requests. Response rate reached 68% in the strongest-performing flow.
A presentation request signals intent beyond accepting a connection. The source does not detail held meetings, proposals, contracts or revenue.
Figures are presented with the context and limitations documented in the project material.
04
What this case demonstrates
Scale and personalization can coexist when campaigns separate audiences by real context. Messaging gains volume without losing the specific reason each account should respond.
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Commercial assessment
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