Protagnst is a company that was born international, with Brazilian and American roots. We started the company with another name, which is still part of the group: Intern Brazil. The company was born in China, when two entrepreneurs met on a professional exchange trip. In the beginning, our focus was on providing internship opportunities for foreigners in Brazil. Interestingly, we only had one big problem with this business: B2B lead generation. Connect with the human resources area of companies of all sizes in the most varied areas.
On the exchange students’ side, partnerships were emerging and everything was falling into place. But the number of vacancies in Brazilian companies was much smaller than the number of foreigners wanting to come to Brazil, oddly enough.
As the company grew, we invested time, money and energy in different strategies, including but not limited to:
Active prospecting by cold calling exclusively
Hiring account executives from other markets
After some testing and mostly errors, we finally created an outbound process that really works. Before we started reaching companies, we studied our audience and created a marketing strategy focused on our PCI (Ideal Customer Profile).
After just a few weeks of implementing this new process, we had reached so many potential customers that we thought we could offer this same type of service to other companies that probably didn’t have this know-how, which it took us over 8 years to acquire. The initial idea was really to help other entrepreneurs and managers to achieve the excellent results that we were achieving.
It took us so long to be able to hold meetings with the companies’ talent acquisition (recruitment) area, that we began to value this acquired know-how even more. In fact, if someone had offered our company this service 4 years ago, we would have paid the price without even knowing how much it cost.
But, having had bad experiences with other service providers, our idea was to do it differently. We started by offering a very affordable service to companies. A service that is focused on results. We deliver what we do to ourselves. And that’s why we have consistent results for us and our customers.
As we created an international brand, the name needed to be a global name that could be pronounced in Portuguese, English and Spanish. Today we have clients in Latin America, USA, Finland and we will probably expand to other horizons very soon.
We pivoted the company during the COVID-19 pandemic to offer this type of service. We have great confidence in this process that includes strategies, techniques, tools and people both to operate and to analyze the result and propose improvements in the process.
Protagnst was created to help companies generate qualified B2B leads. As we practice a consultative sales process, we start to listen to the customer and apply our inside sales consultancy.
We work with B2B Outbound campaigns and other services to support the creation of marketing strategies and target audience definition, in addition to the structuring of business processes. We listened to the public and created solutions in line with the needs of our customers. Feel free to schedule a meeting with us to understand how your business can be taken to the next level with our service.
“When you stop trying to sell and focus on helping your target audience, sales become a consequence.”
Unite and enrich cultures, people and businesses.
We act in a very consultative manner. Our process aims to understand the differences and needs of each client in order to help them in the best possible way.
Protagnst is guided by the construction of a professional relationship between companies. We don’t want to have dissatisfied customers within our base and that’s why we offer guarantees.