Strategy
Priorities connected to the business.
B2B commercial solution
Protagnst simplifies B2B growth
B2B growth requires companies to connect decisions that are often managed separately. Market, offer, prospecting, sales, people, CRM, data and technology need to function as one system.
Execution
Processes that move beyond the plan.
Learning
Data that improves decisions.
The commercial context
Protagnst helps companies design, implement and operate that system. We work through consulting, implementation, training and managed commercial operations according to each client's problem and internal capacity.
Companies that trust Protagnst
How we connect the work
A connected commercial system, not a collection of tactics.
Strategy, people, processes, data and technology move forward with clear criteria and a continuous improvement rhythm.
Why Protagnst exists
Protagnst began with a challenge experienced by its founders: building B2B relationships across different markets…
Our position
We simplify B2B growth by connecting: We do not begin with a specific platform or…
Ways to work with us
We diagnose constraints, structure decisions and build plans, processes and practical materials with the client's…
What we value in our work
We explain scope, responsibilities, assumptions and limitations. We avoid promises that cannot be supported. Every…
Markets and companies we support
Protagnst works with B2B companies in Brazil and international projects where language, market and required…
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Why Protagnst exists
Protagnst began with a challenge experienced by its founders: building B2B relationships across different markets without relying only on referrals. The work showed that isolated tools and techniques could not solve the complete growth problem.
Companies needed to decide whom to approach, understand buyer problems, create relevant messages, organize the sales process, develop people and learn from evidence. That principle still guides how we work.
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Our position
We simplify B2B growth by connecting:
- commercial strategy and market focus;
- people and responsibilities;
- prospecting and sales processes;
- CRM, data and reporting;
- technology and artificial intelligence;
- execution and continuous management.
We do not begin with a specific platform or a fixed package. We begin with the business problem, the available evidence and the conditions required for implementation.
See how we work
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Ways to work with us
Consulting
We diagnose constraints, structure decisions and build plans, processes and practical materials with the client's team.
Implementation
We put CRM, data, automation, messaging, sequences, playbooks and operating routines into practice.
Managed operations
We assume defined functions in prospecting, SDR, BDR, sales, commercial intelligence and management.
Training and mentoring
We develop teams, leaders and professionals using the real situations they face at work.
Find the appropriate delivery model04
What we value in our work
Clarity
We explain scope, responsibilities, assumptions and limitations. We avoid promises that cannot be supported.
Context
Every company has a different market, offer, team and set of constraints. Frameworks are references, not automatic answers.
Execution
A recommendation only creates value when it enters the operation. We connect strategy with implementation and management.
Learning
Data and real conversations guide adjustments. The process should preserve knowledge and improve over time.
Responsible relationships
We respect the client's brand, the people being approached and the policies that apply to each channel and market.
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Markets and companies we support
Protagnst works with B2B companies in Brazil and international projects where language, market and required capacity are aligned with the scope. Our experience includes professional services, technology, SaaS, industry, logistics, healthcare, finance, human resources and other consultative sales operations.
Fit is not defined by sector alone. We consider the problem, sales model, audience, complexity and conditions for execution.
Assess whether Protagnst is a fit06
Technology and artificial intelligence
We use technology to expand capacity, organize information and reduce manual work. Artificial intelligence can support research, synthesis, classification, assisted personalization and analysis.
These applications need supervision, verification and governance. Automating a weak process only increases its scale. Technology decisions should begin with the process and the risk, not the tool.
Our CRM consulting and implementation work is vendor neutral. We assess suitability, integration, security, cost and adoption without building our positioning around a specific platform partnership.
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What we do not promise
We do not guarantee a fixed number of meetings, sales or revenue. Outcomes depend on market conditions, offer, pricing, reputation, data, delivery capacity and shared execution.
Our commitment is to build clearer systems, make the work observable and improve decisions with evidence.
Discuss a B2B growth challenge08
The next chapter
Protagnst continues to evolve with markets, technology and the problems clients bring to us. Our goal is to remain a company capable of connecting strategy and operation without losing human context.
If your organization needs to design, implement or operate a B2B growth function, we can begin with a direct conversation about the problem and mutual fit.
Talk to ProtagnstCompanies building with Protagnst
Results reflected in our clients’ own words.
Strategy, execution and knowledge transfer working together to build more consistent commercial operations.
“I am optimistic about the direct and indirect results of the consulting engagement. The meetings made it possible to present the product and opened the door to offer other solutions from the company. I recommend Protagnst to friends, family and companies that are not competitors.”
Ricardo CalheirosCEO · 2Solve
“We needed to improve our commercial results. Protagnst prepared us to communicate more assertively and manage commercial processes with greater confidence. I was especially happy because we reached our stretch goal for the year while it was still July.”
Aline FurtadoManaging partner · Motriz Evolução Executiva
“We had never had an active sales motion. The commercial department was reactive, and we always worked with clients who came to us. I tried everything and it did not work. Today I have a commercial team and do not have to manage the professionals myself. I am very pleased.”
Paullo AnayaFounder · Open Senses
Protagnst
Let’s build the next stage of your commercial operation.
Talk to Protagnst to identify priorities and design an executable path forward.