Sales cycle: what it is, how to calculate it, how to reduce it – find out everything here
The sales cycle is a crucial aspect to consider in any business. After all, the time it takes to close a deal directly impacts revenue and cash flow. Therefore, having control over it is essential to ensure the financial health of your company and avoid unforeseen issues in strategic planning. In this article, we’ll break […]
Customer acquisition: everything you need to know about the subject
In this context, a few points must be understood for the acquisition of corporate clients to be successful. With this in mind, we present throughout this article the essential elements to help you acquire more clients and, consequently, boost your company’s results. Enjoy your reading! Keep in Mind the Specifics of the B2B Market Business […]
Social selling: how to increase sales with this strategy?
Social media is a powerful presence in our daily lives. Even if you don’t have a profile on any of them—but you should at least have one on LinkedIn—you’ve likely landed on a personal profile or company page through a search engine. There’s no way around it: millions of people are on these platforms, so […]
Lifetime value (LTV): essential indicator for SaaS companies
Having complete control over all the indicators that, in some way, reflect a company’s financial results is crucial. After all, understanding each metric in depth will help pinpoint bottlenecks and work more effectively to resolve them. One such indicator is **lifetime value**, a concept we’ll cover in this article, and it’s super important. Broadly speaking, […]
Pricing strategies: how to be assertive and get the best results?
<h1>Setting the Right Price: Pricing Strategies for Your Business</h1> <p>Setting the price of a product or service is a complex exercise that must consider many variables. Although different <strong>pricing strategies</strong> exist, choosing the one that sustains your business requires analyzing different points.</p> <p>Business owners often opt to define the price of their products based on […]
Lead generation: how does it work and how to do it the best way?
Do you know how to measure the results of your Inbound Marketing to capture potential customers? If the answer is no, that’s a sign that your website doesn’t have efficient lead generation. After all, more than just gaining visitors, everyone wants to turn a visit into a deal, right? But what exactly is a lead […]
What is pre-sales and how does it help in prospecting customers?
ASe você quer prospectar novos clientes vai precisar de muito empenho e uma boa dose de perseverança! Por isso, entender o que é pré-venda é algo fundamental para o seu sucesso. Não existe uma regra ou fórmula pronta, mas, muitas vezes, quando todo o esforço recai sobre o profissional de vendas, corre-se o risco de […]
Sales Compensation: Salaries, Commissions and Benefits
In the fast-paced world of sales, compensation plays a crucial role not only in motivating employees but also in attracting and retaining top talent. Have you ever stopped to think about how salaries, commissions, and benefits intertwine to create a compensation package that can transform a team’s performance? In this article, we’ll delve into this […]
Role playing in sales: how to achieve super results with the technique?
Letting sales teams develop quickly and gain experience is every company’s dream. To achieve this, role-playing in the corporate environment has proven to be a powerful tool. As a dynamic of role-playing and scenario interpretation, sales role-playing fulfills the role of providing this experience to employees but in a controlled environment without compromising relationships with […]
Inside Sales: The Ultimate Guide
In this article, we’ll dive into what inside sales is all about. We’ve put together a comprehensive piece to help you grasp the concept, exploring both its advantages and disadvantages. For this sales model, it’s best to adopt a consultative approach, implementing techniques like SPIN selling and lead qualification. This method works for both inbound […]