Cold Call 2.0: discover the future of customer prospecting

Cold call 2.0

Prospecting customers is a task that is part of the daily life of those who work with sales. There are several strategies to get new leads and one of the best known is the cold call, that technique in which the seller or responsible for pre-sales reaches out to someone who may not even know […]

What does a sales consultant do?

O que faz um consultor de vendas

The sales area is one of the most important for any business. After all, it is responsible for guaranteeing a good part or even all of the companies’ revenues. Thus, having qualified professionals who know the market and who are capable of prospecting new customers is essential. And that’s exactly what a sales consultant does. […]

Inbound and Outbound: The definitive guide of Attracting B2B Customers

Inbound e Outbound

Inbound and outbound, what is it? There are many terms used to talk about the possibilities and different types of customer attraction. These terms, basically mean “passive prospecting” (in the case of inbound) and “active prospecting” (in the case of outbound prospecting). In this article, we will explain in detail the main differences between inbound […]