> Save time to do what matters
> Outsource with an expert on the subject
> Have predictability in your sales funnel
> Increases the quality and quantity of leads
> Talk directly to the decision maker
> Save time and money with employees
> Save time with already trained and qualified professionals
You must be wondering what customer prospecting is, what it means and how Protagnst can help you in this process, right?
Stay calm. On this page, we will answer all your questions related to prospecting, from the meaning of the word, to the revelation of some techniques on the subject.
Customer prospecting is the initial stage of every commercial process. It’s the step we use to list companies or potential customers. Before contacting or making an announcement to the potential customer, he is considered a suspect. That is, even if he is within the ideal customer profile and even has the pain that you solve, first you need to confirm a few things.
In the case of outbound prospecting, this step consists of mapping the potential market and making the first contact with potential customers. There are several markets such as B2C (Business to Consumer) and B2B (Business to Business).
In this article, we will focus on B2B. That way, if you are building an inbound funnel, prospecting for customers is the step in which you will create content (organic or paid) to promote your business and generate traffic to it.
In the case of companies that carry out active prospecting, this action corresponds to actually going after customers and making the first contact. Protagnst specializes in this type of process and can take this step for you. Interested? Fill out the form to talk about it.
Start your outbound prospecting process with Protagnst
Have you ever tried to implement an efficient pre-sales team, but had difficulties finding good professionals, training them or even creating the right strategy to prospect new customers?
Protagnst will help you implement a results-oriented customer prospecting process. You can outsource your entire pre-sales operation to us or just assemble the process and hire it yourself.
We help you generate B2B leads on a recurring basis.
> Differentiate yourself from the crowd. Surprisingly, not every company invests in customer prospecting.
> Don't waste time qualifying leads. Have meetings directly with your decision maker.
> Have predictability in your sales funnel.
> Outsource what takes the most time. We assume your pre-sale.
> Professionalize your commercial
> Increase the quality and quantity of leads generated in your funnel
> You do not need to recruit, train and teach an employee of your own to perform these roles
> Prospecting is not depending on strategies such as referrals and ads.
How about starting your prospecting process right now? Fill out the form below and schedule a conversation with one of our consultants.
Active customer prospecting is important, as it allows the company to go after potential customers within the profile that it has defined. By targeting only companies within the profile you would like, you become more assertive and “choose” the type of company you want to work for.
Want to work with multinationals? Speak directly to them. Want to work with small and medium-sized companies? That's the audience we're going to go after. Regardless of who you want, we will serve you in a professional manner.
It is important because it allows you to increase the company's revenue, generating predictability in the sales funnel. It allows the manager to have peace of mind that the process is well designed and organized.
Did you see how this process is extremely important for your business? How about we schedule a chat with one of our consultants? Fill out the form right now and wait for us to contact you.
There are numerous techniques and methodologies for prospecting B2B customers. Some work well and others not so much. The truth is that in the world of outbound marketing, you have to work very well on tests and execute them with discipline.
The most common and traditional technique of active prospecting is the famous cold call. Cold calling, in literal translation, is when we call a potential company to speak with the person responsible for a certain area to start a business opportunity.
Unlike telemarketing, cold calling is relationship-focused and is one of the techniques that Protagnst uses to prospect customers on behalf of its own customers.
One of the techniques we like to use the most is email prospecting. Also known as cold calling 2.0. or cold email, this technique consists of prospecting in a less invasive way by using email instead of calling.
The great advantage of this technique is that with the right tools, you can prospect people within the position and segment you want.
> For companies that want to increase their sales consistently
> For companies that sell to other companies, that is, that operate in the B2B market
> For companies that rely almost exclusively on referrals and other very labor-intensive strategies to get customers
> For companies that need to increase the quantity and quality of business meetings with other companies
> For any company that wants to delegate operational and routine tasks of the pre-sales process to a competent and functional team
> For B2C companies, that is, companies that sell to the final consumer
> For companies that want to work only with attraction marketing strategies, that is, inbound marketing strategies
> Companies that are waiting for a miracle from Protagnst and don't have the slightest bit of patience to get results
> Companies that do not want to invest time in the process and will LEAVE everything to Protagnst. We need people and companies committed to their results. We assume most of the result, but it is necessary to have partner involvement
See how Protagnst will take over your B2B prospecting. We will analyze your information and we will help you create a B2B lead generation process focused on customers very aligned with your goals, see how easy it is.
Before you start prospecting potential customers, you must define who your ideal customer profile is. The ICP is a kind of persona. But, it is more focused on the B2B market, as it has information that is essential for the prospecting process, such as:
- Segment / type of company
- Company size
- Position of decision maker
This is the first step of our process.
Now that you've defined who you want to reach, you need to define what that person wants. In our methodology, we will identify the main benefits of your ICP and we will list how your company can actually help you.
Knowing what is important to the potential customer is extremely important for us to define the positioning of your brand. It is from this positioning that we will get in touch with your target audience in a personalized way.
Now that we have defined who you want to talk to (ICP), what your position is, the benefits and pains of your solution, we need to define how we will approach this approach.
The creation of the strategy consists of summarizing the type of approach (formal, informal, friendly/serious), according to your ideal customer profile and how he should respond.
We will create contact scripts via email, linkedin, phone and any other means that may exist to start the professional relationship between your company and your potential market.
In this step we will get our hands dirty and prospect customers for your company. We will get in touch with potential customers, get feedback and try to schedule as many business meetings as possible for your sales team.
Nobody likes to prospect, right? She lied. We love prospecting clients for our clients. We do this because we have in our entrepreneurial vein the generation of new opportunities. And there's no point in being alone in the operation. It takes feedback and communication with us to adjust the process. Fine-tuning the strategy.
Everyday is important. Now that we have everything working, we need to analyze and monitor the results of your operation. We are always monitoring to continue with what is working and adjust what is not working. Count on Protagnst to always improve the process.