Downsell: understand what it is and see how to use the technique
High inflation and political uncertainties have made the economic scenario increasingly difficult, forcing companies to act with an extra dose of caution. Even if every manager has the ultimate goal of seeing business growth, it is necessary to be confident at every step. And that often means investing less. Less money circulating means less business, […]
Unique value proposition: why is it important and why have one?
What makes your business different from the competition? If you answered a unique value proposition (Unique Selling Proposition), is a sign that you are on the right path! However, having a unique sales proposition and not offering a guarantee is not enough. After all, many companies can even bet on a PUV, but not generate […]
Predictable revenue: how to get the most out of the methodology?
Are you related in any way to the business world and have never heard of predictable revenue? It’s time to change this scenario! Anyone who undertakes or manages a business knows how important it is to have financial control. In addition to cash flow and monthly expenses, being aware of how much the company will […]
What is outbound marketing?
There are countless ways to define marketing and sales strategies, but in the end they come together in two large groups: the inbound model and the outbound model. While inbound turns to learning and spontaneous searchby the leads, the outbound is active, does the opposite and goes in search of them. After all, what is […]
7 stages of the sales funnel: start with prospecting and end with loyalty
You’ve certainly heard of a sales funnel and know how important representation is for business. After all, it simply illustrates how a customer’s journey works, helping to develop strategies. There are numerous ways to present it, each with a more specific focus. And, in this article, we’re going to cover the 7 stages of the […]
Cold Call 2.0: discover the future of customer prospecting
Prospecting customers is a task that is part of the daily life of those who work with sales. There are several strategies to get new leads and one of the best known is the cold call, that technique in which the seller or responsible for pre-sales reaches out to someone who may not even know […]
Marketing Strategies: Definitive guide
Nowadays, there exist different types of marketing, as well as offline. It depends on your business you can prefer to use offline marketing or only using online marketing. By the way, here goes a spoiler: The ideal is to mix the two types in order to reach as many people as possible! If you’re not […]
What does a sales consultant do?
The sales area is one of the most important for any business. After all, it is responsible for guaranteeing a good part or even all of the companies’ revenues. Thus, having qualified professionals who know the market and who are capable of prospecting new customers is essential. And that’s exactly what a sales consultant does. […]
Inbound and Outbound: The definitive guide of Attracting B2B Customers
Inbound and outbound, what is it? There are many terms used to talk about the possibilities and different types of customer attraction. These terms, basically mean “passive prospecting” (in the case of inbound) and “active prospecting” (in the case of outbound prospecting). In this article, we will explain in detail the main differences between inbound […]